All employees.


Collaboration “in the flow” of work, as part of the standard procedure for getting one’s job done, versus “above the flow” of work, i.e. in addition to the standard activities of the workday.


Left to their own devices, people do not usually collaborate much in above-the-flow ways, which was one of the key learnings of the Knowledge Management movement in the 1990s. Above-the-flow wiki platforms and other technologies are used lightly (when at all) by large groups of people. Many are encouraged to participate, but participating is rarely an urgent or critical-path activity, until or unless participation becomes part of how people work.


Leaders can mandate that their teams will use group editing tools when writing a report, for example, or require that all departments, business units and labs maintain blogs about their work. Some ESSP uses appear likely to remain above the flow – it’s not obvious, for example, how trading in a prediction market can be moved into the flow, but in many, if not most, cases Enterprise 2.0 can become a standard operating procedure.


Enterprise 2.0 by Andrew McAfee