In the book The connected company, Dave Gray introduces a number of forward thinking concepts that could shape future organisations’ design and infrastructure. The book argues that customers’ use of technology and new behaviours are challenging for organisations to respond to with their current organisational operating model. Companies should therefore start thinking about their organisation as a dynamic system where connecting the different parts, whether that is teams or databases, can allow the company to react and adapt to customer demands.

One of Gray’s key concepts is the Podular organisation, which is a design for small autonomous and self-directing teams called pods. A podular organisation should enable decisions to be made rapidly and close to the customer. Another key concept is service orientation, a term borrowed from computer programming and translated into business. Service orientation mean that rather than being expressed as a set of instructions, a certain set of standards should align the individual pods to perform services that can interact with other services internal or external within a wider system.

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